Monday, 21 September 2015

Lycos Internet /Ybrant Digital Value Pick Share

Background

-Ybrant digital offically named Lycos Internet,one of the first search engines on the world wide web.


-Pioneering in intelligent spidering search techonolgy


-Has three major divisions


-LYCOS Media-: which involves a network of websites lycos.com,tripod,angelfire,Gamesville,WhoWhere and LYCOS mail,have 40 local sites in 120 languages with a community spanning across 170 countries.


-LYCOS Advertising-:Services businesses,agenecies and online publishers worldwide in meeting their digital marketing needs.Clients includes MTV,Samsung,Viacom,Maruti Suzuki,Airtel,sony,Coca Cola,Star India,Lenovo,ING,British Airways,Qatar Airways,titan,Unilever,P&G,Hyundai Motors,Icici bank,LIC and ITC.

Serves 35-40 billion impressions across the globe

-LYCOS Life Dedicated to future of communication and Information in which everyday objects will be connected to Internet  also known as 'Internet of Things'.


Innovative products LYCOS Band and LYCOS Ring which does wireless tap to transfer functions,unlocks the phone with just a tap,pedometer ,calorie counter etc.

 and innovative service like LYCOS TV and ONETAG initated by LYCOS Media.

-Employs 500 people in 24 offices worldwide.


POSITIVES

-Revnues have increased from 35 crores in 2006 to 1650 crores in 2015(that's Something)


-LYCOS has established a relevant presence in Global digital marketing eco system which includes Affiliated with 2000 plus advertisers,140 plus agencies, Owned publishing network 28 million unique visitors per month.


-Complementary services based on In-house technolgies which includes Digital Media Planning and buying Customisable applications and Widget and Search optimization support and Managment.


Negatives/threats

-Rapid Technological entails huge capital investment and jeopardise business sustainability.


-Business can be affected by Privacy legislations and Regulations


-Enhanced Competition in US markets may squeze revenue and Margins



Highly Recommended at current price of 26.40






3 comments:

  1. Sir,
    Any reason,why investor not giving value to this stock while giving good revenue..

    ReplyDelete
  2. Sir,
    Any reason,why investor not giving value to this stock while giving good revenue..

    ReplyDelete
  3. Hi Sapna,

    There was a massive sell off in feb 2015,which made shares down by 30% from its year high due to some wrong news in the market that promoters are selling shares in the market,but now market has come terms to it and its in consolidation phase.
    To win back trust,it will take time and its online digital business is performing really well.soon Large and small both investors will be picking it.

    ReplyDelete