Background
-Company was founded in the year 2002 and promoted by V guard Industries promoters Mr. Chittilapilly
-Owns and operates two amusement parks in Kochi and Bangalore Respectively
-Planning to start a new park in Hyderabad
-More than 1 Crore visitors till now in Kochi since 2000 and more than 75 lakhs in Bangalore since 2005
Positives
-Inhouse Manufacturing facility of Rides in Kochi gives a cost effective competitve edge over others thereby increasing profit margins
-Ample Land parcels available with the company which can be fruitful for further expansions
81 acres in Bangalore 93 acres in Kochi and 49 acres in Hyderabad
gives them an edge over new players since land acquisition for developing is a very expensive process now.
-Rise in disposable income among youth and Positioning of parks as tourist destinations like Disneyland etc basically a holiday destination rather 'one day outing' will be a driving factor
-Turnover has increased from 91 crores in 2011 to 192 crores in 2015
Negatives
-Very Capital intensive industry and Long gestation period
-Continuous investment needed in branding and marketing efforts to avoid brand dilution
-Competition and Concentrated revenue stream Since Revenue mostly depends on entry tickets a reduction in entry price by a competitor will affect its sales as well although there are currently no large parks operational in bangalore and Kochi.
Recommended at current price of 275
-Company was founded in the year 2002 and promoted by V guard Industries promoters Mr. Chittilapilly
-Owns and operates two amusement parks in Kochi and Bangalore Respectively
-Planning to start a new park in Hyderabad
-More than 1 Crore visitors till now in Kochi since 2000 and more than 75 lakhs in Bangalore since 2005
Positives
-Inhouse Manufacturing facility of Rides in Kochi gives a cost effective competitve edge over others thereby increasing profit margins
-Ample Land parcels available with the company which can be fruitful for further expansions
81 acres in Bangalore 93 acres in Kochi and 49 acres in Hyderabad
gives them an edge over new players since land acquisition for developing is a very expensive process now.
-Rise in disposable income among youth and Positioning of parks as tourist destinations like Disneyland etc basically a holiday destination rather 'one day outing' will be a driving factor
-Turnover has increased from 91 crores in 2011 to 192 crores in 2015
Negatives
-Very Capital intensive industry and Long gestation period
-Continuous investment needed in branding and marketing efforts to avoid brand dilution
-Competition and Concentrated revenue stream Since Revenue mostly depends on entry tickets a reduction in entry price by a competitor will affect its sales as well although there are currently no large parks operational in bangalore and Kochi.
Recommended at current price of 275






